SHOPIFY DEVELOPMENT
Custom themes, private apps, and API work for stores that need more than a theme configured with another stack of subscriptions.
THE APP PROBLEM
The default way to add Shopify functionality is to install an app. It is quick, and it is why many stores end up with twenty apps injecting scripts on every page, adding seconds to load time and recurring subscription costs.
Some apps are worth it. Many solve a problem that a small amount of theme code would solve better, faster, and permanently. The work is knowing the difference, then removing what no longer earns its place.
THE STANDARD
Use an app when it adds leverage. Build the feature when the app is the overhead.
WHAT I BUILD
Development-level Shopify work for merchants and agencies: the custom functionality, integrations, and technical decisions a subscription app cannot reliably own.
Themes built from your design or a clean base, without inheriting a marketplace theme full of unused features.
Extending an existing theme through Shopify extension points so future theme updates do not break the work.
Store functionality Shopify does not offer and an off-the-shelf app cannot solve properly.
Admin API, Storefront API, and webhook work for ERP, fulfilment, warehouse, and internal-tool connections.
B2B flows, multi-store setups, Launchpad, checkout extensions, and the additional capability Plus makes available.
A Storefront API and Next.js front end when the store genuinely needs it, not because headless sounds advanced.
WooCommerce, Magento, and custom-platform migrations with product data, customers, orders, URLs, and rankings considered.
PERFORMANCE
On a Shopify store, speed affects the moment a visitor becomes a customer. Faster collection, product, cart, and checkout journeys support conversion while also improving ad quality scores and organic visibility.
The work is specific to the Shopify storefront: app scripts are removed or conditionally loaded, product images use the Shopify CDN properly, third-party tags are controlled, and Core Web Vitals are checked against the pages that actually sell. Most existing-store speed issues can be improved without rebuilding the whole theme.
“Every app and script should justify the revenue it puts at risk.”
WHITE-LABEL SHOPIFY
Ecommerce agencies regularly win Shopify projects that need development beyond their in-house service: a custom app, ERP integration, or a theme built properly from a designer file.
I provide that delivery inside your infrastructure and process. You own the client, strategy, and relationship while the technical build is handled behind the scenes.
The commercial relationship, strategy, and account management remain with your agency.
Themes, apps, APIs, performance work, and integrations happen within your delivery process.
The finished store and the next opportunity remain fully under your brand.
WHAT'S INCLUDED
The technical delivery covers the commercial details around the storefront, not only the pages a customer sees.
A clean implementation path for a new store, redesign, or theme rebuild.
Collections, variants, metafields, and merchandising rules that make the catalogue manageable.
Configuration and customisation within the real limits of Shopify and your plan.
Keep the apps that earn their place, remove the ones adding cost and slow scripts without enough value.
Theme-level features, private apps, API work, and integrations that belong to your store.
Core Web Vitals, technical SEO foundations, conversion tracking, and the data your team needs after launch.
A practical handover for the merchant team that will run the store every day.
COMMON QUESTIONS
The practical answers before a theme build, app cleanup, migration, or integration begins.
Yes. It can start from your design or a clean base and is built as code rather than assembled from a collection of generic sections.
Yes. Private apps for one merchant and public apps for products intended for wider distribution.
Yes, through the Admin API and webhooks. I review the other system API before quoting because that is where integration estimates most often go wrong.
Usually not. It is useful for stores with specific performance or content requirements and expensive complexity for everyone else. You will get a direct answer for your case.
Yes. Product data, customers, orders, and redirects are planned as part of the migration. Redirects are especially important for preserving rankings.
Usually. Most stores are slowed by apps and third-party scripts rather than the base theme, and that is often fixable without a rebuild.
Yes, as standard. The client relationship and delivery credit stay with your agency.
Tell me what the store needs to do that it currently cannot. You will get a fixed price and an honest view of whether custom development is the right answer.
