WHITE-LABEL DEVELOPMENT CAPACITY
You've won the project. Your developers are committed. I step in for the length of the build, work under your brand, and release the capacity when it ships.
THE SITUATION
Agency development demand is not steady. It is spiky. Three months where nothing needs building, then two projects land in the same fortnight and both want a Q3 launch.
A permanent developer solves the busy weeks and creates a cost problem in the quiet ones. Staff augmentation solves it the other way round: capacity that exists when the work does and costs nothing when it does not.
WHAT THIS IS
Senior development capacity, engaged per project, inside the systems your team already uses.
HOW WHITE-LABEL DEVELOPMENT WORKS
I work inside your infrastructure, not alongside it. That means your repo, your branching conventions, your Slack workspace, your standups, your project board, and your code review process.
To your client, the work comes from your agency because operationally, it does. I am a developer in your workspace, committing to your repo.
All work happens in your repositories, under your version control and branching conventions.
Slack, standups, sprint planning, project board, and code review process. I fit the way your team already runs.
Use your agency email for client-facing communication, or keep me entirely behind the scenes. Your call.
Notes and handover material are written for your team, in the format your team already uses.
I do not publish client work, name clients, or reference an engagement publicly.
WHAT I HANDLE
A defined scope from kickoff to launch, where you need a developer running the entire technical side.
Your team is mid-project and a second brief lands. I take the new one so your existing delivery does not slip.
React Native, a complex API integration, or technical SEO your generalist team would otherwise spend weeks learning.
An inherited codebase, stalled build, or a previous developer leaving mid-project. I assess honestly before committing.
WHAT THIS COSTS YOU
A permanent developer only makes financial sense when development demand stays high enough all year. Project-based capacity lets you buy exactly the delivery time the work requires.
SERVICES AVAILABLE
Mobile apps, web applications, SaaS products, APIs, backend systems, and UI/UX design.
Explore custom work→WordPress, Shopify, Webflow, Framer, GoHighLevel, and landing page development.
Explore platform work→Technical SEO, local SEO, on-page SEO, content, links, and structured data.
Explore SEO work→AGENCY QUESTIONS
White-label work only works when the commercial and operational expectations are clear from the start.
Only if you tell them. I work in your repo under your process, do not contact clients unless you ask me to, and never reference your projects publicly.
Yes, as standard. I'll also sign your agency's own agreement rather than insisting on mine.
Yes. If client-facing communication is part of the arrangement, I can operate from your domain.
Message me. Because I have already worked in your codebase and know your process, the second project starts faster than the first.
Frequently. I fit into your code review process, follow your conventions, and defer to your lead on architectural decisions that outlive the project.
We agree a revised number before I do the work, not after. You will never get an invoice you were not expecting.
I prefer projects with a defined scope, but if you have consistent monthly development volume, a retained arrangement is possible.
Send me the scope and the deadline. I will tell you whether I can deliver it, what it would cost, and if I am not the right fit for it.
